The flagship location for the debut fragrance collection from the go-to floral designer for L.A.’s stylish set, Eric Buterbaugh. The mid-century building was previously home to a series of dilapidated, segmented office spaces, but had the underlying bones of what could be an exceptional courtyard space. Working closely with SFA Design and The JRC Group, Ballentine Architects Studio redefined the flow of the building, creating elegant and useful spaces for Events, the Boutique, the Art Gallery, and Office. Closed off from the public’s eye with an offset pivot door, a sense of privacy and intimacy is built. Thus upon entering the courtyard space through an entry gate clad with textures seen throughout the space, an otherworldly entrance is created as you enter a garden separate from Beverly Boulevard’s busy atmosphere right behind the door just entered. The gate’s brass finish pays homage to the mid-century themes and hints at what other finishes will be displayed throughout the spaces. Various vintage ornamentations were specifically seeked out and obtained for this project. High end brass finishes and textures reflect the quality of both the experience and product from the initial moment each space is occupied. Upon entering the spaces, connections between each individual space and the courtyard are expressed through intentional design decisions to unify all the spaces.
Each of the spaces are designed for an audience with different intentions in mind. Where the Retail Boutique is dedicated to visitors intending to experience the art of creating custom fragrance, a darker mood is set to contrast the light and pleasant fragrances and floral arrangements being presented. A connecting patio with sliding glass doors allows for an indoor outdoor space to be available where fragrances are enhanced by gorgeous landscaping that reflects the inspirations of the perfumes. While the Retail Boutique aims for a more natural and relaxing lounge environment for consumers, the Event and Gallery spaces are geared towards a larger audience where bright lights allow carefully curated floral art pieces to be on full display. Each space is finished with floral arrangements, but more importantly, all the artwork displayed throughout the spaces are inspired by the perfumes and are carefully selected to represent the fragrances and bring together their differing qualities.
